Services

We work with boards, C-suite executives and investors on their most consequential technology and strategy decisions. Every engagement is personally led by a senior partner.

AI Strategy & Deployment

Artificial intelligence is transforming every industry — but not every AI initiative creates value. The difference lies in strategic clarity: understanding what AI can realistically do, where it creates genuine advantage, and how to build the capability to capture it.

We help leaders with:

  • •Board and C-suite AI readiness — cutting through vendor noise to build genuine understanding
  • •Use case identification and prioritisation — focusing on high-impact, feasible applications
  • •AI adoption roadmaps — from proof of concept to production deployment
  • •Organisational design for AI — talent, governance, data infrastructure, operating model
  • •Vendor and technology evaluation — independent, not tied to any platform

A note on our own practice: we don't just advise on AI — we operate it. Lion Strategy runs on autonomous AI systems we designed and deployed ourselves. Our AI colleague handles research, analysis, document generation and communications as a production tool. This gives us something most advisory firms lack: the practical experience of what it actually takes to make AI work in a real organisation. It's one thing to recommend an AI strategy. It's another to have built one.

Digital Assets & Blockchain Advisory

Digital assets are moving from the experimental fringe to institutional infrastructure. Stablecoins process more value than Visa. Tokenisation is reshaping capital markets. DeFi protocols are creating new financial primitives.

We advise on:

  • •Digital asset strategy for corporates and financial institutions
  • •Blockchain infrastructure evaluation and adoption planning
  • •DeFi, stablecoin and tokenisation opportunity assessment
  • •Regulatory landscape navigation (EU MiCA, UK FCA, international frameworks)
  • •Investment thesis development for digital asset allocations

Full disclosure: we are active participants in the markets we advise on. Our founder maintains significant positions across the Ethereum ecosystem, has invested at seed stage in AI and digital asset ventures, and participates regularly in ecosystem events including Token2049, EthDenver and Digital Asset Summit. This is not a conflict — it's a credential. Our advice is informed by genuine skin in the game, not just analysis from a distance.

Strategy Consulting

This is the foundation on which everything else is built. Two decades of strategy consulting for demanding clients — the disciplines that don't change regardless of which technology is in the headlines.

We deliver:

  • •Growth strategy and market entry — sizing opportunities, prioritising markets, building actionable plans
  • •M&A and PE deal advisory — commercial and vendor due diligence, investment case development
  • •Value creation planning — post-acquisition integration, operational improvement, margin enhancement
  • •Market and competitive analysis — rigorous, data-driven assessment of dynamics and positioning
  • •Pricing, proposition and go-to-market strategy

Lion Strategy partners bring direct experience from 30+ engagements across FTSE 100, Fortune 500, PE and sovereign wealth clients — in consumer goods, retail, financial services, technology, energy, real estate and government. We operate at the standard of the best global firms, with the responsiveness and senior involvement that only a boutique can offer.

The Investor's Lens

Most consultancies advise on investments. We make them.

Our founder maintains a private portfolio across frontier technologies — from seed-stage AI platforms and prediction market startups to significant digital asset positions and listed growth equities. This means our advisory carries an investor's discipline: we think in terms of risk-adjusted returns, not just strategic frameworks. When we evaluate a market entry, an acquisition target, or a technology bet, we bring the rigour of someone who puts their own capital behind their convictions.

For PE funds, family offices and institutional investors, this translates into sharper commercial diligence, more honest technology assessment, and advice that's calibrated to how markets actually behave — not how textbooks say they should.

How We Work

Diagnostic Sprint

2–4 weeks

A focused engagement to answer a specific strategic question. Typical outputs: market assessment, opportunity sizing, technology evaluation, investment thesis. Designed for speed and clarity when you need a view fast.

Embedded Advisory

3–6 months

A senior partner working alongside your leadership team on an ongoing basis. Strategy development, implementation support, and real-time advisory as decisions arise. The Forward Deployed Strategy model — we stay until it’s working.

Transaction Support

Deal lifecycle

Commercial and vendor due diligence, investment case development, post-acquisition value creation planning. We work with PE funds and corporates through the full deal cycle — from thesis to close to first 100 days.

Expert Consultation

As needed

AI, digital assets, and strategy expertise via expert networks. Rapid access for PE diligence, investor research, board briefings.

Every engagement is personally led by a senior partner. We don't sell a team of twenty and deliver a team of two.